Place: NSC «Olympic»
Date: 21-27 июля 2015 года
Objective: To organize a presentation of Huawei innovative solutions represented in the demo vehicle within the framework of Huawei Global ICT Exhibition Truck 2015. Previously, the event was successfully held in Turkey. Ukraine stands second on the list of participating countries followed by Belarus, Kazakhstan and Uzbekistan with the demo vehicle tour.
Target group: Telecom services market representatives: employees of mobile operators and fixed-line telephony, from engineers to top management, officials.
Upon receipt of the client brief a number of venues were shortlisted. Having considered all the conditions such as location, technical connectivity, convenient venue for both public presentations and closed top management negotiations NSС "Olympic" was selected.
As part of the project within 7 days the demo vehicle placement was accompanied by the preparation of presentation hall, demozone with mobile products of the company, 2 lounge zones, 2 photo zones, 2 coffee-bars for coffee-breaks during the presentation. Photo and lounge zones were located both indoors and ourdoors for the convenience of guests. As part of PR-support of the event several post-releases were placed in targeted publications.
The tour Huawei Global ICT Exhibition Truck 2015 in Ukraine was attended by over 500 participants within 7 days, including technical staff and top management of all mobile operators of Ukraine, officials as well as the head of the National Commission for the State Regulation of Communications and Informatization (NCCIR) Alexander Zhivotovsky.