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    Only bright and fresh ideas: branded souvenirs for Microsoft

    Objective

    To suggest and produce souvenirs relating to the modern spirit of Microsoft, cost-effective , stylish and nice looking, relevant and useful.

    Realization

    Chewing gums in cardboard box with Windows ecosystem depiction were actively distributed among large and small consumer electronics retail chains. Complimentary souvenirs were also delivered to consumers during Windows 8 promo-campaign in largest shopping centers of Kiev, Dnepropetrovsk, Kharkov, Odessa and Simferopol.

    Shoe sponges with an unfolding tab describing Office 365 were given out to business class passengers at the check-in for international flights in Kiev Zhulyany Airport.

    Tic Tac menthol multicolored pills were chosen to emphasize the idea of a new colorful operating system Windows 8.1

    Bright and comfortable, just as the new Windows8, felt trinkets have also gained a positive response among retail partners.

    The pen-crib had to be ordered in China as none Ukrainian production agents were willing to accept limited quantity order.

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