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    Unique Direct Mailing: Safe Boxes

    Objective

    To advertise the special offer of new Office 365 service

    Realization

    The idea of enhanced security of Microsoft products was realized by  means of imitating the real safe box on the paper surface. The box contents also emphasized the idea of safety and security of the software.

    The fourth-rate outlook of the parcel has saved it from being thrown into the trash as it usually done with the promotional mail such unique has launched interest of the recipients to look in the middle and discover the special offer.

    Results

    In total, we delivered over 3700 boxes with Microsoft proposal to business recipients; interest and demand raised.

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    Kiev, 03040, Ukraine
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