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    Press Event: Presentation of Personal Cloud Storage from WD

    Objective

    Setting an event to introduce new WD product to journalists and partners.

    Realization

    Our team has received brief to develop an event that will best meet the spirit of a new product. It was essential to highlight all advanced features of the launched product as well as its "cloudness" (cloud storage technology).

    Photo: Vadik is guarding WD media player with a video presentation

    We have found a place to match perfectly with the product – Matisse Restaurant, located on the 15th floor of the City Hotel, which seems to be simply floating in the clouds. A special attention was paid to decoration of the hall: guests could see signature "wd-clouds" floating outside the window. These clouds were specifically manufactured and fastened to the outside walls of the building.

    Photo: Trio Imaginarium

    Among guests were representatives of all major Ukrainian IT-editions, as well as partners of the company. After the official part guests were invited to banquet hall, where they had an opportunity to exchange opinions and test new product as well as discuss technical questions with IT specialists.

    Photo: guests and representatives of WD Ukraine.

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