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    Windows 10 Insider LAB - Kiev

    Windows 10 Insider LAB video report.

    Objective

    To create a platform for communication of the Windows 10 Insider participants, including loyal sellers and retail technical specialists in Kiev. As the first step to run a local offline event Windows 10 Insiders LAB for creating a WOW-effect.

    Implementation

    Microsoft Ukraine has decided to support the global pilot program of the new operating system Windows 10 Technical Preview aimed at the beta testing prior to the official release. Our event team was set a task to develop a non-standard insider event program where IT-specialists of Kiev electronics retailers were invited. Meanwhile, our digital guys were devising the follow-up Facebook communication strategy.

    The meeting was held at the Kiev office of Microsoft Ukraine in an interactive game-based training format. Information blocks were followed by the scientific experiments emphasizing the features and capabilities of the new operating system.

    We managed to show all the school physical science highlights: soap suds experiment, cell phone & tablet polymer impregnation, liquid nitrogen flowers freezing as well as electrostatic and holographic experiments.

    Every participant had the opportunity to install a trial version of the new operating system Windows 10 as well as provide the feedback for the program improvement before the official release.

    Every participant had the opportunity to install a trial version of the new operating system Windows 10 as well as provide the feedback for the program improvement before the official release.

    Results

    The event was attended by more than 30 insiders. The meeting was full of bright emotions accompanied by the professional knowledge acquisition. The follow-up discussion of the Windows 10 and other system upgrades release continued in the Facebook community actively increasing the number of followers.

    +380 44 503 13 31
    1 Vasylkivska Street, office 200
    Kiev, 03040, Ukraine
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