Acer had a goal to present the two new products, as well as demonstrate their functional usability . It was necessary to involve a wide range of consumers and attract people looking for the holidays gifts.
We came closer to potential buyers by creating a unique promo stand “Acer Brand Island” in order to give a chance potential consumers to test product and its system by themselves.
Acer Brand Island was placed in key shopping centers of the city during December and January, 2015. It was a brand stand with two demo devices, where people could see, touch, play, learn about the convenience and benefits of the new products.
A couple of qualified promoters – consultants in stylish branded sweatshirt worked near the stand.
At the end of all interactions Acer Brand Island visitor received a branded notepad with useful information about innovations in the Acer Aspire Z3-600 and Acer Aspire Switch 10 and branded wrapped chewing gum.
More than 3 000 contacts were made within 3 weeks around brand zones in Kiev. All Acer Brand Island visitors were charged with positive emotions and useful knowledge. They have also received gifts with functional benefits reminding them of the Acer Aspire Z3-600 and Acer Aspire Switch 10.