Traditionally, Freshmarketing company took an active part in creating stands and a sense of place at the largest digital electronics exhibition in Ukraine - CEE2017. Concept development, design, production, creation of programs, master classes and activities, staff recruitment and training - all this has allowed the stands of famous brands present the innovations of the industry at a high level and at the same time maintain individuality and a personal style informing the main idea and mission of the company.
Agency clients this year were such well-known companies as Acer, Beko, Candy, Microsoft, Western Digital.
Acer company stand:
Acer, as an official partner of CEE2017, represented two brands: Acer and Predator. The stand with the area of 72 sq.m., was divided into two zones, it impressed by the bright contrast of the gaming and corporate components. The Acer area, was performed in a cold minimalism, represented innovative devices for business, and the Predator zone was about to unite gamers, give an opportunity to see and try the game on the most powerful laptop, mixed reality and the most dynamic industry innovations. Acer created its small but bright show with contests, activities and the opportunity to immerse themselves in the gaming world for every guest and of course to supplement the social network with vivid photos with top game characters.
Beko company stand:
Technological brand Beko met guests not only with 18 novelties from the world of home appliances, but also with the aroma of fresh coffee for everyone. A compact stand allowed all comers to imagine themselves in a house fully equipped with modern Beko solutions. Bright, cooking master classes were held at the stand, where professional chefs created the best dishes of world cuisine and treated everyone, contests and photo sets.
Candy company stand:
Candy atmosphere bore the guests to the south of Italy, with the characteristic features of style and atmosphere, creating a mood and allowing you to see the quality of the Italian technologies and get acquainted with the new line of appliances. Thanks to Freshmarketing, company stand for the second year in a row, gaining a second wind represents the brand, as it was originally on the CEE2016.
Microsoft company stand:
Microsoft's cloud technologies formed the basis and concept of the company's stand and were fully reflected in its implementation. Style, colors, visualization - everything was done in cloudy white and blue tones, and guests could literally fly in the clouds along with Microsoft technologies and of course make memorable “cloud photos”. In the zone, guests were offered to find out more about the world's premium devices, the largest representative of which was a huge touch MultiBoard 84 "G-series from Prestigio. For the first time in Ukraine, to see and even try to immerse yourself in the world of holograms and augmented reality with innovative Hololens. Minecraft fans have appreciated the opportunity to play on the PC and Xbox and take a photo with full-size game characters. Keeping the traditions, Microsoft did not forget about the children, an education and entertainment zone was also organized.
Western Digital сompany this year, besides convenient handouts gave guests delicious gingerbread memory cards of MicroSD SanDisk, which have already become a visiting card of the company.