On the 6th of April, the largest exhibition of electronics and consumer goods CEE 2019 was held. The FreshMarketing team traditionally took part in the exhibition. This year we were collaborating with such brands as Acer, Beko, Candy, Lenovo, Microsoft, Western Digital.
The tasks of the agency included:
The total area of the booths was almost 280 sq. meters and it took about 169 hours to install it. 11 kg of gypsum and 8 liters of paint were used to create a simulated rock on the Lenovo booth, as well as 120 boxes of equipment for building a huge wall in the form of a graph that symbolizes sales of Lenovo gadgets. Such invited guest like Alexei uKho Maletsky and Senya, the world champion in Counter-Strike, were talking about their professional career.
Beko booth held daily cooking workshops with granola tasting, Easter cakes, and brownies, brewed real Turkish coffee, and all Barcelona FC fans could take pictures with the figures of the players and pick up a photo for memory.
For Acer, we specially branded the racing car and made a dot with sweet blue cotton. For the booth's design, real military boxes branded with the logo were used. There also a huge play area was arranged for all visitors of the booth passed a multi-stage quest using Acer Thronas.
The booth for the Candy was designed in such a way so that in the future it can be used in stores. In total, the CEE 2019 exhibition was visited by more than 10,000 people.