From 13 October to 2 December 2018 Huawei and Fresh Marketing have visited 10 major cities of Ukraine to conduct a variety of activities as a part of a large-scale Road Show project to support the new Huawei P Smart+ smartphone.
A lot of activities have been prepared for visitors in each of the cities (10 major cities of Ukraine: Kyiv, Kharkiv, Dnipro, Lviv, Zhytomyr, Kherson, Ternopil, Vinnytsia, Odessa and Lutsk). The events took place in 11 large shopping malls, one event in each city (in Kyiv - 2 shopping malls). During the Road Show, visitors were testing the new smartphone and receiving the prizes in every city.
Specific Huawei branded stands have been installed in every shopping mall. All stands were conditionally divided into 4 zones and activation:
‘Game’ - here the participants were playing the PUBG Mobile game using Huawei P Smart+ smartphones. Visitors were able to watch the game from the big screens of the zone.
‘Move’ - in this zone visitors were testing the fanny features of the slow motion video.
‘Smile’ - is the ‘selfie with a star’ zone because the Huawei P Smart+ is a real selfie star.
‘Create’ - in this zone participants learned how to create funny photos and videos with augmented reality characters.
‘Share’ (#shinewithPSmartplus) - all photos from P Smart+'s booth were shared on the social networks with the hashtag #shinewithPSmartplus.
Special leaflets in the form of the smartphone were designed to inform the visitors about the rules of participation. Stickers and photo frames were placed on the floor and on the mirrors in the restrooms of the shopping mall.
The FreshMarketing agency responsibilities at the Road Show included:
The results are amazing: 10 cities of Ukraine, 11 large shopping malls, more than 10,000 participants and selfies during one month.