Promoting Microsoft mice sales on-line
With a small cost in mind, we have chosen the most appropriate promo techniques. We have not only announced the give-away at the partners’ web sites, but also used social network to widen the coverage. Users could pitch for Microsoft keyboard by sharing and postin on facebook and VKontakte.
Consumers could apply to win one of three Windows-based smartphones after purchase of Microsoft Touch mice at 5ok.com.ua, sokol.ua, itbox.ua, fotos.ua, usb.ua, laptopshop.in.ua, mobilluck.ua, moyo.ua, 57.kharkov.ua, elmir.ua, allo.ua, fotomag.com.ua . For each all promo-partners we have designed ads and organized context campaign with the result of 153 000 shows and 10 548 clicks with 8% CTR.
This campaign has gained positive feedback of participating partners. During the runtime of program, participants’ list has significantly increased.