Intel New Year Promo: Win a Trip to Bukovel

Objective

To increase the sales of promoted Ultrabook devices online 

Realization

With the key campaign message, we have proposed to perform a drawing for a tour to Bukovel ski resort through simple mechanics: "purchase the device, take part in the lottery". One could register a purchase on a specially created website www.ultrafun.com.ua, which eventually became the traditional online venue for such cases. Promotional campaign included placement of landing page and banners at the Hotline and banner placement at home pages of the online stores.

Results

Preformed action became a popular format for such umbrella-type online programs. The overall effectiveness of the media campaign was equal to 0,9% CTR, providing 6,394,187 contacts and 6,029 clicks.

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