Unique Direct Mailing: Safe Boxes

Objective

To advertise the special offer of new Office 365 service

Realization

The idea of enhanced security of Microsoft products was realized by  means of imitating the real safe box on the paper surface. The box contents also emphasized the idea of safety and security of the software.

The fourth-rate outlook of the parcel has saved it from being thrown into the trash as it usually done with the promotional mail such unique has launched interest of the recipients to look in the middle and discover the special offer.

Results

In total, we delivered over 3700 boxes with Microsoft proposal to business recipients; interest and demand raised.

1 Vasylkivska Street, office 200
Kiev, 03040, Ukraine
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