When planning any event, our agency is focused both at client’s business purpose and tends to embrace a necessary mood that helps defining the theme, selecting location and developing program in detail.
This time our client, the Wargaming company set the task to prepare press event to promote release of Android version of the popular game World of Tanks.
With the thought of a gaming spirit of event, FreshMarketing team tried to get away from excessive official elements and turn it into a game. We have chosen Crab's Burger restaurant at Podol as an interesting and cozy place for informal communication.
Among guests were representatives of all Ukrainian specialized IT platforms as well as representatives of well-known business editions. In total 45 guests have attended the event.
After a short official part with the speech of Wargaming representatives, guests had an opportunity to try out new version of the armed Tanks using Android-tablets. With the help of charming assistants they could discover new features of the game and discuss the significance of its new version.
Entertainment part of the program included micromagic performance of the only in Ukraine female illusionist. Catering for guests was added with the tasty crab's burgers and seafood.
The event turned out interesting and informative, we have received positive feedback from participants and the client.