Microsoft Promo


Task

The agency had a task to talk about the benefits of eight best laptops on Windows 10б directly to the consumer.

Decision

Development of BTL-activity with an interesting and interactive mechanics: During the New Year holidays (17-18.12.2016, 24-25.12.2016, 29-30.12.2016, 07-08.01.2017) in the most popular shopping centers in Kiev (Ocean Plaza and Dream Town), two double-sided brand-zones were placed with built-in plasma TVs and tables for each device.


Four professional promoters during the day told about the benefits of the most powerful devices: Continuum, Snap, virtual desktops, Microsoft Edge, Office 360, Maps - pre-navigator, Photos - built-in photo editor, the new Skype, universal application.

It was also provided visitor and device interaction: everyone could test the laptop and even draw a greeting cards for friends, family via Windows Ink (using the template) function. Postcard were sent by e-mail with the hashtag #WindowsDevice and warm congratulations.

Also "ready solution" - cards with an exclusive design were availiable, which were specially designed for the BTL-activity


In the same time, we launched a contest in social networks (Facebook, Instagram, VK) with the following conditions:

It was necessary to take a photo or GIF-animation near the brand-zone or a liked device on Windows 10 and publish it to social media with the hashtag #windowsdevice. Participants got a chance to win sweetshirts with Windows logo.


Promoter's uniform was implemented in the style of New Year holidays: Windows logo was drawn by small Christmas trees.


Results:

  • It was made: 3778 contacts of these 771 demonstrations.
  • Social network: added 11 photos and 3 Gif - animation, collected 105 likes.
  • Increase the knowledge of consumers Good Christmas mood and gifts

 

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Kiev, 03040, Ukraine
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