SysAdmin Day.Kharkiv 2018

SysAdmin Day.Kharkiv has become one of the brightest events of the summer.  This project has been implemented by the FreshMarketing team with the support of general partner Lenovo Ukraine in unison with Microsoft Ukraine.

     Agency objectives:

  • Solution development for a business task: a pilot event in SysAdmin Day format;
  • Event content development and fulfillment, topics and speakers selection;
  • Event promotion to the target audience (SMM, GDN, other channels), organization of ticket sales, initiation and support of system administrators' network (;
  • Getting sponsors and information partners;
  • Overall organization of the event (concept, selection of location, decoration, promotional gifts, production, human resources, photo/video content, etc.).


150 participants took part in the first SysAdmin Day: system administrators who represent or support more than 200 companies of the SMB segment. Conference speakers from Lenovo, Microsoft, Epam, HeadHunter, DataGroup, Triangu, as well as Igor Shastiko, an independent expert, discussed current market trends with participants, shared their own cases and dedicated a lot of time to networking during coffee breaks and the buffet dinner.  

The event took place at, a popular location in Kharkiv, that includes coworking space, a restaurant and conference room. The format of the event: an exhibition area in addition to the conference, combined with a coffee break zone where cosy and stimulating conversations took place, sharing of experience, and provided opportunities to discuss topical issues with speakers and colleagues.

The main part of the event was in the form of a discussion panel – TroubleShooting Best Practice in addition to traditional reports. This format allowed the participants, together with the speakers, to discuss in detail questions regarding system administration and related areas.

The event ended with an after-party, where informal networking was successfully combined with an interactive program and a draw, which had lots of prizes including the main prize – a powerful Lenovo laptop.

Завершало мероприятие афтерпати, где неформальное общение удачно дополнялось интерактивной программой с розыгрышем подарков, главным из которых стал мощных ноутбук Lenovo.

1 Vasylkivska Street, office 200
Kiev, 03040, Ukraine
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