Jacobs New Year

Christmas intergration concept development.
Tasks
Create the visual concept of interactive communication matching the quarantine restrictions, based on Sophiivska New Year village focused on low fisical contacts and generating online contacts.
Solutions
Create a series of SM promoted "Barista Fables" videos showing fabulous christmas stories of main TA segments. Create photozones and branding targeted on taking digital attention to videos and
letting pretend you are a part of it. So we took attention of visitors to SM campaign and let it spread in a digital universe.